Dwayne “The Rock” Johnson is an American Hero. His successful roles in film franchises like The Fast and the Furious, San Andreas, and The Scorpion King, as well as his extended career as a professional wrestler, make him thoroughly qualified to represent hard-working individuals who show up every day to make sure you’re car stays in peak condition. We are of course referring to the expert technicians who work in the Service Department at Leith Ford.
This TV spot, the first in a series that will feature The Rock, covers a lot of what we call the Dealership Difference. In the video, you’ll see exactly why you want to bring your Ford to us when it needs service.
The Rock, whose authority is easily conveyed by the power stance that he doesn’t break for the entire 30-second runtime, gets a rundown on the status of a Ford F-150 that has come in for service. He correctly ascertains from the service team lead that Ford dealerships get the latest information on how to care for Ford vehicles, well in advance of freelance mechanics or non-brand service chains. The team also determines that the truck needs new tires. Lucky for that owner, Ford dealerships are stocked with a full inventory of tires so you don’t have to make an extra stop.
We love this ad because it confirms what we’ve been saying for years. Why take your Ford anywhere else when you get all the perks of an in-dealership experience, including a multi-point inspection, factory-trained technicians, and factory-certified parts and equipment. Leith Ford even offers complimentary wireless internet and work desks if you need to get things done while you’re here.
We’re also glad they chose The Rock as a spokesperson for this new service-oriented ad campaign because in all truthfulness he brings enthusiasm and credibility to the road. Here’s what he had to say in the press release:
“I couldn’t be more excited to be in partnership with Ford as their spokesman for service. My relationship with Ford began when I was 15 and bought a classic ’77 blue Thunderbird as my first car – and I’ve been a Ford man ever since. Representing their service department and the Ford individuals who are committed to taking care of their customers echoes one of my core enterprise beliefs, ‘Always take care of your audience,’ and whether it’s in a movie theater or behind the wheel, taking care of people is what matters most.”
If you need to service your Ford vehicle, schedule maintenance with our Service and Parts Department today. “The Specialists” will be waiting for you on your next visit to Leith Ford.